Notes on building software

What we learn while building for clients. Practical, specific and free of hype.

10 July 2026 · 6 min read

What AI agents can actually do for your business (and what they cannot)

Beyond the hype: the tasks AI agents genuinely handle well today, the ones they fail at, and how to choose a first project that pays for itself.

24 June 2026 · 5 min read

Most automation projects fail at the selection stage. A practical method: map the week, score the tasks, automate one thing completely.

5 June 2026 · 6 min read

The difference between MVPs that ship in six weeks and projects that drift for a year is almost always decided before the first line of code.

A 30 minute call is enough to tell you honestly whether we can help, what it would cost and how long it would take.